The ICC today announced its tie up with Novi Digital Entertainment Private Limited ("Novi") for exclusive digital clips licensee in India for all ICC Events from 2016-2019.
Novi is a wholly owned subsidiary of Star India, which is also the current media rights holder for ICC Events from 2016 to 2023. Novi owns the online video streaming platforms Hotstar and Starsports.Com which, in addition to exclusively live streaming ICC Events, will also exploit the digital clips as a result of this arrangement.
The four-year deal includes eight ICC Events: the Under-19 World Cup 2016, World Twenty20 2016, Champions Trophy 2017, Women's World Cup England 2017, World Cup Qualifier Bangladesh 2018, U-19 World Cup New Zealand 2018, Women's World Twenty20 West Indies 2018 and World Cup 2019.
Making the announcement, ICC General Manager - Commercial, Campbell Jamieson, said: "The ICC is delighted to be entering into a four-year relationship with Novi, whose online video streaming platform, Hotstar, is extremely popular and has a proven record in entertainment and sports coverage in India.
