Indo Count Retail Ventures P Ltd (ICRVL), a subsidiary of Indo Count Industries Ltd (ICIL), is targeting to capture about 25 per cent share of the bed linen market by 2021.
"We are targeting to capture about 25 per cent share of the bed linen market in the next 5 years," ICRVL Managing Director Asim Dalal said here today.
ICRVL here today announced its entry into Rs 13,000 crore domestic bed linen market with the launch of 'Boutique Living' range of Bed Linen products. Range of 'Boutique Living' products will be available across the country by the month-end.
"With growing exports, we thought it is the right time to introduce our high quality affordable products for Indian consumers. The vertically integrated manufacturing facilities make our products for domestic market affordable and we are all set to meet the growing domestic demand as well," Mohit Jain, Managing Director, ICIL said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
