Data analytics firm Flytxt today said it has partnered Idea Cellular to deploy multi-channel mobile advertising platform 'QREDA' for the country's third largest mobile operator.
This will help brands and agencies connect to Flytxt's mobile advertising market place 'mADmart' and help them engage with over 130 million subscribers of Idea Cellular directly, delivering relevant ads, mADmart Head Srinivasa Ravi told PTI.
Flytxt's mobile advertising platform will also enable Idea to leverage its expertise in data analytics, enabling brands to do the most relevant contextual advertising on mobile handsets and enhance ad campaign effectiveness.
"We expect the value of mobile channels in India to go up as smartphone penetration and adoption of new generation services increases and this would bring in much higher ad spent on mobile media," Ravi said.
MADmart will serve as a self-service advertising platform for brands to manage end-to-end multi-channel, cross-channel mobile ad campaigns, he added.
