/ -- India's leading participative sports firm, Volano Entertainment Pvt. Ltd., recently concluded the second Pune edition of Maruti Suzuki Arena Devils Circuit (MSADC). The obstacle running event was held near Darumbre Taluka Maval and saw a participation of over 2,000 runners, cementing the confidence of the organisers that Pune indeed is moving towards a healthier lifestyle. The meticulous layout of the course and seamless event planning ensured that the packed event was executed flawlessly, creating a memorable experience for all participants.
Participants came from all over the country with large representations from various corporate and running groups coming from Mumbai, Thane, Bangalore, Nashik, Hyderabad and many more.
The event witnessed the Legends Cup, where competitive runners from across India ran for the grand prize of a Maruti Suzuki Swift. Sunil Kumar and Sukhchain Singh, two Army men proved to be worthy competitors to each other clinching the 1st and 2nd positions in the male category with S. Koli at the 3rd spot. Sunil Kumar impressed onlookers by completing the entire circuit and sailing over each obstacle in a total time of just 00:24:26. On the other hand, Women's category saw many ups and downs through the run with Diksha Kapoor, a runner from Kashmir, winning the top spot by conquering all the obstacles including the mighty Summit - The 14 Ft. Warped Wall, which has been and remains a challenge for most of the women participants. She was followed by Jyoti Singh and Tamanna Sharma, who clinched the 2nd and 3rd spots, respectively.
As the title sponsor of the property, Maruti Suzuki India Limited continues to explore the synergies between brand Swift with its focus on performance and thrill, and the Devils Circuit. Together, they promote the theme of 'Being Limitless' which is epitomised by each participant on the circuit. This season of Maruti Suzuki Arena Devils Circuit also hosts Apollo Tyres and Wild Water as associate sponsors. With a tagline of 'Go the Distance', Apollo Tyres has the same DNA as that of the property with a complete focus on overcoming challenges.
Speaking on the occasion, Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt. Ltd., said, "I want to dedicate the Pune edition of the Maruti Suzuki Arena Devils Circuit to the spirit of this city and to the indomitable attitude of the participants who signed up to enjoy an experience of a lifetime. We aim to make Maruti Suzuki Arena Devils Circuit a landmark race and will continue to engage with our Swift Devil Slayers to make it a bigger and better experience every year. We are also confident that we'll receive a greater response with each passing year, thereby making Devils Circuit one of the most sought-after races in India."
Through this current season, Volano aims to engage over 60,000 participants through the eight cities, which include Bangalore, Hyderabad, Chennai, Mumbai, Pune, Jaipur, Mohali, and Delhi. The continual growth in these established eight cities and encouraging response from newer cities reaffirms the appeal for disruptive sporting formats in the country. The Maruti Suzuki Arena Devils Circuit Season 2018-19, which kick started from Chennai in September will conclude in Delhi NCR in March 2019, where the biggest prize in amateur sports category in Asia - 2 brand New Maruti Suzuki Swift cars along with a cash prize of INR 5,00,000 - shall be awarded to the winners in the Men's and Women's categories.
About Maruti Suzuki Arena Devils Circuit
Maruti Suzuki Arena Devils Circuit, a unique running concept, introduced to India by Volano Entertainment Pvt Ltd, is a disruptive sports property which is known to have initiated a revolution in the fitness industry six years ago. The model encourages camaraderie between runners as they tackle a running track interspersed with 15 military-style obstacles, including high warped walls, barbed wires, and ice.
The Maruti Suzuki Arena Devils Circuit course is a litmus test for the strength and endurance of participants. The finishers of the circuit form the tribe of Swift Devil Slayers who go on to prove that they are indomitable in persuasion of fitness goals after running 5 kilometres and conquering 15 obstacles. At MSADC, we help regular folks become more self-aware of the impending need for fitness as part of the lifestyle.
About Volano Entertainment Pvt. Ltd.
Volano Entertainment Pvt. Ltd. is India's leading participative sports firm headquartered in New Delhi. Credited with the conceptualisation and execution of some of India's biggest participative sports properties, the company is behind the immense success of properties such as the Maruti Suzuki Devils Circuit Corporate Challenge, Maruti Suzuki Devils Circuit College Frenzy, Playfish, and GameOnIndia.
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