India's deep cultural ethos and hospitality make it an ideal place to create world-class user experience design, a leading global thought leader in design said here today.
"Indians think a lot about other people, are willing to work collectively and be successful," said Founder and Head of Human Factors International, Eric Schaffer in his first keynote address of the three-day-long Kochi Design Week (KDW) that kicked off at Bolgatty Palace here.
On the Indian lifestyle, Schaffer said, "The traditional Indian lifestyle takes only one-tenth of the carbon footprint as compared to the American lifestyle."
He said he had strongly argued for setting up a user experience company in India, allaying scepticsm that it was not possible to do such work remotely from the country.
The company, which has an office in Mumbai, is a world leader in user-centred design solutions that has delivered work valued over USD 225,000,000.
"A change in mindset from thinking about a technology stack to a customer-experience stack is required to excel in designing for people," he noted during his interactive session.
India can make the Make in India campaign unique by leveraging the country's stunning values, he added.
Earlier, inaugurating the KDW, Kerala Assembly Speaker P Sreeramakrishnan said deign sector should become more democratic in its approach by considering the needs of the people on the ground as they are the primary consumers.
The summit, organised by the Electronics and IT Department of Kerala Government in association with bodies such as World Design Organisation (WDO) and Interaction Design Association (IxDA), brings together experts from across the world to discuss global trends in design and architecture, and position Kerala as an international hub for design companies.
In this era,design is an indispensable component in every domain rather than a mere fabric factor, Shri Sreeramakrishnan said.
"We are articulating a form that people can understand. When they understand it more, they will also appreciate it vastly," he said.
Presiding over the inaugural session, S D Shibulal, Chairman, High Power IT Committee (HPIC) and Co-Founder and Former CEO of Infosys, said, "We live in a world of design innovation.
In Kerala, we have tremendous talent in this field, and we should look for more investments by showcasing the strength of the state.
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