Former Member of Parliament and Bollywood actress Jaya Prada has been appointed Goodwill Ambassador for the promotion of Nepal tourism.
The appointment of Jaya Prada is expected to further strengthen the age-old cultural ties between the two neighbours and help in promoting Nepal's tourism in India, the Ministry of Tourism and Culture said in a press release.
The appointment is for a period of four years, it said.
Tourism is an important source of revenue and employment generation in Nepal. India is the biggest source market for Nepal tourism.
The Nepal government has also decided to observe the year 2020 as the 'Visit Nepal Year' and has set a target of attracting two million international visitors.
Disclaimer: No Business Standard Journalist was involved in creation of this content
