: Indian Oil Corporation Limited, the country's premier energy supplier, today launched its "XTRAREWARDS' Cash Customer Loyalty programme in Kerala.
The Corporation is focused on ensuring Quality and Quantity of Auto Fuels delivered through its 25,000 Retail Outlets across India through Automation and Hardware upgrade.
This is the first on-line loyalty programme in the country which facilitates instant earning and burning of reward points. The reward points thus earned through the "XTRAREWARDS' loyalty programme can be instantly redeemed for free fuel or other gift items from the catalogue, at their participating Retail Outlets.
About 30 Indian Oil Retail Outlets in Kochi are part of this programme at present. The aim is to cover 400 to 500 Retail Outlets in Kerala by March, 2016, thereby offering wide reward earning options for their Retail Auto Fuel Customers in Kerala.
Murali Srinivasan, General Manager, Kerala, M D Kumar, General Manager (Retail Development), Mumbai, V Gopalakrishnan, Deputy General Manager (Retail Sales), Samson Chacko, Deputy General Manager (Retail Sales), Mumbai and other officials from IndianOil and Dealers from Ernakulam District were among those who participated in the function.
