Westerners are now lapping up spiritual merchandise through e-commerce platforms, as India is becoming a global spiritual destination say experts.
"Legend has it that chanting mantras using the 'Jap Mala' helps bring a positive aura to the mind and body. This age old belief attached to the Jap Mala which is a set of beads that has made its way to customers residing in Europe and US," Saif Saiyed of Gujarat-based Kabeer Agate Exporters told PTI.
He said that Westerners have become increasingly fascinated by the energy that this miniature product can bring to one's life.
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From Anand, they manufacture and export all kind of Arrowheads, Metaphysical, New Age, Esoteric, Dowsing, Reiki, Fengshui, Pagan, Wiccan, Spiritual and Chakra products.
Khalid Isar, Country General Manager of the B2B ecommerce portal Alibaba.Com said that with the growing reputation as a spiritual retreat, symbolism inspired by Indian art, culture and religion has found representation in handicrafts, apparel and even items of home decor.
Vaastu, Fengshui correction, memory enhancer, Vedic property pendants amongst other products are also in demand.
He said they have witnessed a significant spurt in spiritual handicraft product demand due to skilled Indian artisans who apply age-old techniques.
