Domestic handset manufacturer Intex has roped in Tamil actor Suriya as its brand ambassador for Tamil Nadu.
Intex has signed a two-year pact with the actor who would be seen in the company's commercials and marketing activities, a company statement said.
"Suriya is an amazingly talented actor and I am glad we are associating with him. Tamil Nadu is an important market for Intex and his cult status in the State augurs well for our brand," Intex Technologies, Director, Keshav Bansal said.
"His youth appeal and iconic status hold synergies with the brand," he said.
