The channel, titled Life + Times, will be the latest addition to his multi-million dollar business empire and has been set up as an offshoot of his own blog of the same name, reported Contactmusic.
The online channel will act as a springboard for Jay Z to upload original video footage and will include a behind the scenes mini-series about the Brooklyn Nets (the NBA team he owns shares in) called The Road to Brooklyn.
The channel is a joint collaboration between Jay and IconicTV.
"The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth," said Iconic's co-founder and chief creative officer Michael Hirschorn.
