Designer Jessica Simpson has expanded her fashion empire and has has officially launched her baby fashion line at Babies "R" Us.
The 36-year-old singer-designer debuted the line in her hometown of Fort Worth, Texas, reported In Touch Weekly.
The star, who is mother to daughter Maxwell Drew, 4, and son Ace Knute, 3, with husband Eric Johnson, has first launched the Jessica Simpson Collection in 2006, and the massive company has catapulted her onto the fashion scene.
She sold the majority stake of the billion-dollar empire in 2015, and now looks to be taking her fashion tastes in a new direction.