Private carrier Jet Airways rolled out an all-new co-branded travel credit card for its customers in Bangladesh in association with the Dhaka-headquartered Eastern Bank Limited and global payments technology company Visa.
The 'Jet Airways Eastern Bank Limited (EBL) Visa Platinum Credit Card' is Bangladesh's first airline co-brand credit card and the card holder automatically gets enrolled into Jet Airways loyalty programme JetPrivilege on issuance of the card.
This is for the first time that such a card has been launched outside India by Jet Airways, the company claimed.
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The co-branded travel credit card is tailored to meet the travelling and lifestyle needs of frequent flyers and allows them to accumulate JPMiles on their credit card spends, which can be later redeemed for free award tickets on Jet Airways, Etihad Airways and JetPrivilege's 30+ airline programme partners, a Jet Airways release said.
The card will be offered on the Visa network platform allowing card holders to access benefits and privileges across the world, it said.
"This joint initiative with Eastern Bank is another unique travel option aimed at making air travel more economical, and cost-effective for family travel. The innovative card will reward customers (in Bengladesh) with benefits at home and when travelling abroad," Jet Airways Whole Time Director Gaurang Shetty said.
The benefits that the newly-launched travel credit card offers include 2,500 JPMiles on the first swipe of the card within 40 days of its activation, potential of earning up to 5,000 JPMiles as Bonus in the first three months of card activation, earn rate of three JPMiles on every BDT 200 spent on domestic transactions and two JPMiles on every USD 1 spent on international transactions, among others.
Besides, a complimentary Dhaka-Kolkata-Dhaka Jet Airways economy class ticket as an enrolment gift, a 5 per cent discount on air tickets, booked through Jet Airways Bangladesh bookings portal, on flights originating in Bangladesh as well as priority check-in at select airports for all Jet Airways flights are some other benefits the new card offers to its customers in Bangladesh, the release said.
"The Jet Airways EBL Visa Platinum credit card is another feather in our cap. This product will add significant value for both the cardholders and bank", Nazeem A Choudhury, head of consumer banking of EBL, said.