Naresh Goyal-promoted Jet Airways today began to formally discontinue its low-cost arm JetLite by rolling out full service products on all flights across its domestic network.
"Starting today, Jet Airways will offer a two-class, full service product with a complimentary dining experience onboard all domestic flights," it said in a statement.
The move is a part of a board-approved business plan announced in August to help the airline return to profitability.
The airline further said following this, it will offer connectivity on its all 51 domestic destinations with over 450 daily flights, apart from accessing its 22 international destinations and 135 destinations of its international equity partner Etihad Airways, which owns 24 percent in the carrier.
Group chief executive Cramer Ball said the move to a full service brand shows the airline's commitment to continually enhance the service and hospitality.
