Homegrown ayurvedic beauty brand Just Herbs has made a foray into the offline retail space with the launch of its first company-owned outlet in Chandigarh.
Later this month, the company will open its second retail store in Ludhiana, Just Herbs said in a statement today.
The company, which was launched in November 2013 as an online venture, plans to launch at least 3-4 stores annually to expand its offline reach in all major cities of India.
"Omni-channel is the way forward and that is why we have decided to venture into the offline retail space as well," Just Herbs CEO Arush Chopra said.
He further said on the basis of customer response to the first two stores, the company will launch at least 3-4 stores annually in all major cities of the country.
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