J Walter Thompson Company (JWT), a UK-based communications agency, today said it has launched a new global firm uniting 11 digital agencies spanning 17 countries and 40 offices.
The new firm, Mirum, has been created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs, it said.
Mirum's principles are rooted in innovation, design, data, marketing and technology to drive business transformation.
"Being a part of something that is going to shape the world of tomorrow is once in a lifetime opportunity and we are fortunate to get that in the form of Mirum. Though we are now spread across geographies and cultures, I strongly believe that our diversity is our strength," Mirum India Managing Director Siddhartha Vinchurkar told PTI.
"In India we would like to acquire an independent digital agency in the next couple of years. The company we are looking for, should be a mis-sized one and employing up to 120 people," he said.
"In case we are unable to find the company for acquiring purpose, we will scale our company to that level within this period."
Mirum's capabilities are organised around strategy and consulting services, creative and content, user experience and platforms, analytics and Insight and product development and mobile. Additionally, it has deep vertical service offerings in digital retail, behavioral media and financial services.
Current clients of Mirum include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL.
