FMCG firm Emami today launched the new BoroPlus Total Results moisturising lotion and appointed bollywood actress Kangana Ranaut as its brand ambassador.
With the induction of Kangana, BoroPlus now has both her and Kareena Kapoor Khan endorsing the lotion, the company said in a statement.
Commenting on the launch, Emami Director Priti A Sureka said, "Winter lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14.
"We have reworked on the overall capability by infusing new advanced product formulations and packaging which will deliver heightened customer satisfaction."
BoroPlus portfolio includes BoroPlus Antiseptic Cream, BoroPlus Anti-Pollution face wash range and BoroPlus Prickly Heat Powder.
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P Nandagopal leaves IndiaFirst Life, joins OpenWorld Money * P Nandagopal has quit IndiaFirst Life Insurance to join as Chief Mentor of the 360-degree integrated financial services company, OpenWorld Money.
He will play a key role in developing, implementing and strategising ideas and innovations in the financial space while mentoring the team of OpenWorld Money, according to a release issued here.
Speaking on the appointment, OpenWorld Money Director Kiran Nachu said, "We welcome Nandagopal on board and are extremely privileged to have his experience and expertise in shaping the financial future of the earning populace of this country through innovations at Open World Money."
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Camson launches campagin on safe farming practises * Kochi: Camson Biotechnologies Ltd (CBTL), one of India's leading agri-biotechnology company with a strong R&D portfolio, today launched a campaign to spread awareness on the safe farming practises.
The campaign was launched by Santosh Nair, CEO, CBTL and Sundaresh Krishnamoorthy, Head Institutional Business.
Speaking to reporters at Kochi, Santosh Nair said the company would focus on connecting with private plantations, institutions and organisations associated with farmers to spread the message of zero residue farming.
In Waynad district, the company along with NGOs conducted studies in cardamom plantations on pesticide use, he said.
