With 'power of knowledge' as the basis, the makers announced 'Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai' as the show's communication theme for the upcoming sixth season.
Talking about why many educated people in the country were still unemployed, Big B said, "That the government knows.
"We have used the tagline 'Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai' for our show by which we mean that those who are educated get this platform, and if one is selected then he/she should try luck and win some amount."
First aired in 2000 on TV, KBC is the Indian version of the UK game show 'Who Wants to be a Millionaire?'
The theme 'Koi Sawaal Chota Nahi Hota' in the fourth season became immensely popular and was later replaced as 'Koi Insaan Chota Nahi Hota' in its fifth version.
"It would be wrong to say that KBC has taken responsibility of solving issues. The government and the corporates should do it. And they are working towards it," Bachchan said.
However, the 69-year-old actor says his heart goes out to the needy people who come on the show. "When a contestant is sitting in front of me and I hear their part of story, the struggle that they go through... I control my emotions. It is heart wrenching," he said.
When asked how people from places without cell phone connectivity come on the show, Big B Said, "KBC can't solve all problems. On a personal level we do whatever we can through the way of charity, but I don't like to talk about charity."
Though KBC's new brand-campaign appears to be close on the heels of Aamir Khan's 'Satyameva Jayate', the makers deny it. "There is no similarity with 'Satyameva Jayate'. We are not positioning our show in the same way," said Siddhartha Basu, the CEO of BIG Synergy.
The show's sixth season will be aired on Sony from September 7.
