Kendall Jenner is suing a skincare company Cutera for using her photo in advertisements for a laser treatment without permission.
These advertisements began popping up in public spaces in New York this month ahead of Fashion Week, according to the lawsuit obtained by People.
In the lawsuit, Jenner's lawyer counts off her numerous achievements, including her various magazine covers, her clothing line, as well as her reality TV and social media presence, before stating that the 20-year-old's legal team wanted at least USD 10 million for use of her image.
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"Cutera has never sought Ms Jenner's permission to use her as a 'face' for its products and services, and Ms Jenner has never given such permission."
Jenner is asking the company to turn over any profits from her image, which should "in no event (be) less than USD 10 million."
The model is also asking for a temporary restraining order against Cutera, along with the prohibition of "any use of Kendall Jenner's name, likeness, identity or person.