The Times Network, part of The Times Group, today said it has initiated a fund-raising campaign, 'India For Kerala' to create awareness and raise funds towards relief efforts for those hit by the heavy rains and floods.
Through this initiative, Times Network strives to give the cause a unified voice and encourage the nation to join hands and contribute to support Kerala, the company said in a release here.
The 'India For Kerala' initiative seeks to help people who have been affected by the deluge that hit Kerala,it added.
Speaking on this initiative, M K Anand, MD & CEO, Times Network said "through this initiative, we aim to offer a nationwide reach to a pained plea to all Indians to step forward and donate to this task of relief and rehabilitation."
The deadly monsoon rains in Kerala have claimed 216 lives since August 8 and has displaced over 7.14 lakh people from their homes.
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