Kerala government is mulling to tap the tourism potential of Kochi-Muziris Biennale, an international exhibition of contemporary art and culture, and has earmarked Rs 7.5 crore for the upcoming third edition of the event.
Touted to be the largest of its kind in South Asia, the Kochi-Muziris Biennale 2016 is scheduled to be held from December 12 this year to March 29, 2017 in Kochi.
State Tourism Minister A C Moideen today informed the state Assembly that Tourism Department would launch special advertisement campaigns during the time of the event to attract more holidayers to the state.
"A total of Rs 7.5 crore has been earmarked for the third edition of Kochi-Muziris Biennale. Considering its potential to woo holidayers, the government is planning to market the event as a tourism product," he said in a reply to an unstarred question.
However, the minister made it clear that the department has no direct involvement in the organisation of the event.
The spending of the government money in the biennial event would be audited to ensure transparency, he added.
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