: The state Tourism department's innovative 'Visit Kerala 2015' campaign got off to a flying start on 'Vishu', the Malayalam new year, with distribution of authentic Kerala food to passengers of Air India, Air India Express and Jet Airways.
These travellers were also greeted with flowers and welcome cards at the airports across the state yesterday.
"We hope that Visit Kerala campaign will be an edge to the Kerala tourism industry and contribute to the state revenue," Kerala Tourism Minister A P Anil Kumar, said in a statement here today.
The trade partners in Kerala are ready to woo travellers to the state during the Visit Kerala period with attractive offers and value added services.
"Since Vishu is an auspicious day for the Keralities, we thought that this would be a good beginning", said Kerala Tourism Secretary G Kamala Vardhana Rao.
"We have tied up with Air India, Air India Express and Jet Airways to promote the initiative. The airline crew will also wear Kerala attire on Onam days to showcase our culture to people visiting the state", said Kerala Tourism Director P I Sheik Pareeth.
