Indian Super League franchise Kerala Blasters unveiled the team logo as part of their various branding initiatives, here today.
The logo is designed to symbolise the heritage, culture, spirit and passion of Kerala and its love for football. The logo is built around the indomitable elephant, reflecting its pride of place in Kerala's culture and festivities. The elephant is depicted, cradling a football within its trunk.
"The logo reflects the cultural and sporting legacy of Kerala symbolised by the elephant. The elephant is a symbol of strength and pride, rooted in its family and community, reflecting the aspiration and spirit of Kerala Blasters," said Prasad Potluri, Co-owner of Kerala Blasters.
The logo was designed by Brash Brands, a brand design and strategy firm.
John Brash, Brash Brands said, "The logo was designed after extensive research on the world's best football clubs. Using the state animal, the elephant, as the starting point, we built an identity around it, reflecting its prominence in Kerala's culture."
Present on the occasion were marquee player cum team manager David James, coach Trevor Morgan, English player Michael Chopra, former India star Renedy Singh and Mehtab Hossain among others.
