The ninth edition of the largest gathering of tourism stakeholders in the state -- Kerala Travel Mart -- will be aiming to project the state as a sustainable and modern destination.
Jointly organized by the Kerala Travel Mart Society and the State Department of Tourism, the event is to be held on September 27 and focus on Responsible Tourism in Muziri and Spice Route.
"Chief Minister Pinarayi Vijayan will inaugurate the event at Hotel Le Meridien on September 27, on World Tourism Day,"Kerala Travel Mart (KTM) Society president, Abraham George told the reporters here yesterday.
Launching the initiative, a Corporate Social Responsibility (CSR) project of the KTM society, George said, the effort to maintain Kerala as a sustainable destination offering better service to customers is laudable.
"The society has representation from tourism stakeholders across the state. Hence, the collective effort to adopt and implement the charter points aims to project Kerala as a sustainable modern destination and improve the visitors' experience in the state," George said.
The society has adopted a comprehensive 9-point charter to address major concerns at tourism hotspots as it gears up to host the ninth edition of India's biggest travel event focused on a single destination.
The 9-point agenda for action calls for measures to tackle waste management, promote organic farming, efficient use of energy and extensive use of local produce and products.
"As we gear up to host the ninth edition of KTM, the members have identified nine key issues that need to be addressed.
The charter was unanimously accepted and we are committed to implementing it. Many of the members have already started working towards the implementation," George said.
The three-day event will be held at Samudrika and Sagara Convention Centre, Willingdon Island, from September 28 to 30, 2016.
Fifty-seven foreign countries will be represented at the trade event this year, including 10 first time participants.
"We will see the biggest-ever delegate contingents from 10 traditional markets," he added.
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