Seeking to tap South East Asian market, Kerala Tourism conducted a roadshow in Malaysia that drew an "enthusiastic" response.
The roadshow, held in Kuala Lumpur earlier this week, presented a peep into various tourism attractions in Kerala to an audience that included high-profile representatives of Malaysia's tourism sector, a Kerala Tourism release said here today.
Attended by as many as 14 trade partners from Kerala, the roadshow was an opportunity for the state's representatives to interact for the first time with their Malaysian counterparts.
"The response to our first roadshow in Malaysia has been tremendous," said Kerala Tourism Director P I Sheik Pareeth, who led the delegation.
"Malaysia, which has a very large Indian diaspora, is an important market for Kerala. The highly discerning travellers from this country are going to be a major addition to the rapidly increasing foreign tourist arrivals in our state," he said.
The exhibitors at the roadshow included state's leading players in hospitality business and tour operators.
The Malaysian business community also evinced keen interest in the tourism products offered by Kerala, Pareeth said.
Kerala has been seeing a substantial increase in tourist arrivals from Malaysia. In 2013, 24,237 Malaysians visited Kerala, a rise of 43.24 per cent over previous year.
