 "Kerala tourism, tourists")
With Kerala shifting into high gear with a new and assorted fare of tourism products, the state expects a sharp increase in domestic and international arrivals at 9% and 11%, up from 5.67 and 6.25% in 2016, a tourism official of that state said today.
International tourist arrivals stood at 10.38 lakh and domestic tourists at 1.32 crore during 2016, generating revenue of Rs 7,749.51 crore and Rs 29,658.56 crore, Kerala Tourism Information Officer K S Shine told reporters here.
"With the State shifting into high gear with a new and assorted fare of tourism products, the arrivals are expected to increase considerably," Shine said.
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To reach out to the domestic market, a string of road shows will be held this year in Mysore, Gurugram, Amritsar, Lucknow, Kanpur, Bhopal, Vadodara, Rajkot, Ahmedabad and Nagpur, he said.
He replied in the affirmative when asked if frequent hartals in Kerala were affecting tourism, but said the tourism ministry has requested all political parties not to give calls for bandhs, considering the tourism arrivals.
To another question on the impact of prohibition on tourism, he said it has had an adverse impact and that was why the Kerala government had lifted the ban.
However, political murders have not affected the arrival of tourists, particularly from abroad, Shine said.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
