Kerala Tourism plans to set up virtual reality kiosks at major airports of the country this year, a key official said today.
Kerala Tourism's Deputy Director Nandakumar K P said the first such kiosk was put up at Indira Gandhi Interntaional Airport at Delhi last month, and another one is the process of being operationalised in Mumbai.
"We plan to have it in most of the big cities this year itself", he told PTI on the sidelines of a business-to-business roadshow here today. "We plan to have it in Hyderabad, Bengaluru, Kolkata and Chennai".
Officials said virtual reality kiosk brings to life the backwaters of Kerala and offered a unique experience to its visitors.
A two-minute film watched with a VR headset transports the audience to a Kerala houseboat floating in serene backwaters of the southern state, they said.
Nandakumar said the VR 'experience site', the latest promotional and marketing initiative of Kerala Tourism, has attracted much attention since it went operational in the national capital.
"Those who want to visit (Kerala)..They can have a feel of being in Kerala by seeing the film. Now, we are giving backwater experience. Later, we will have more (add more attractions)", he said.
Nandakumar said Kerala Tourism is currently focusing on adding "more quality" to existing products and enhancing their sustainability rather than increasing their numbers and developing new destinations. "We are planning more promotional and marketing activities", he added.
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