Sports mobile social platform Khel Now today announced that Thailand-based Indochine International Co. Ltd. Has invested USD 500,000 into the company.
Khel Now intends to use Indochine's investment across the ASEAN region to grow beyond India and South Asia.
Not only will Khel Now continue to expand its football footprint into South East Asia, it is in the process of evaluating additional sports to bring on to the platform such as tennis, basketball, badminton and even Thai martial arts such as muay thai, said a release.
Khel Now, launched in July last year by Agnificent Platform Technologies, connects sports fans and other stakeholders -- associations, leagues, teams, coaches, academies, fields, gyms, sporting brands, businesses -- from around the world using relevant, timely, location-specific and crowd-sourced content and social networking.
In just a few months after the launch aimed initially at football fans and stakeholders, Khel Now has rapidly expanded to hosting thousands of pages that have been accessed by users across India and beyond.
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