Pharmaceutical firm Kopran Ltd today said its newly formed consumer division plans to launch 15 new products by December, 2014.
"The newly formed division has forayed into the FMCG category and has lined up 15 new products by December, 2014," a company statement said here.
Under its oral care segment, the company has launched 'Sparkle' family toothpaste. The company has a vision to make its toothpaste a household name. It will soon launch toothbrush and enter the deodorant category as well, it said.
"The overall toothpaste market is pegged at about Rs 5,900 crore and the growth rate is 12 per cent per annum. The shift from generic toothpastes to special need pastes is a futuristic move in the direction of growth," Kopran promoter Adarsh Somani said.
Kopran is an integrated company manufacturing active pharmaceutical ingredients and finished dosage forms. It has plants at Khopoli and Mahad, both in Maharashtra.
