In a first, Kotak Mahindra Asset Management Company has asked its employees to invest in the company's own funds going forward.
However, the company in a statement said there is no compulsion on its employees to invest in its mutual funds and that it is a voluntary decision.
"Inspiration to invest in KMAMC's schemes only has come from our 250 plus staff themselves. Even though it is true that employees' investments in our schemes are a miniscule percentage of our total AUM of Rs 48,076.58 crore," Kotak Mahindra AMC managing director Nilesh Shah told PTI.
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"Since most of our employees invest in our schemes only we took their advice and they readily agreed for the pledge," he added.
Shah also referred to a Sebi rule, which asks all AMCs to invest 1 per cent or Rs 50 lakh in each scheme.