Entertainment and sports events ticketing firm KyaZoonga today said it has changed its brand identity giving it a more global outlook and reinventing its image as a one-stop shop for events like Bryan Adams concert, ICC Cricket World Cup 2011, Literary Fests, etc.
The firm also announced addition of major international events tickets like EPL matches, Champions League, French Open Tennis, etc, to its inventory, it said in a release.
"We are the people who gave Indian audiences ringside views of Guns 'N' Roses, Bryan Adams, ICC Cricket World Cup 2011, Literary Fests, Horse Racing, Sachin Tendulkar's last Test, Formula One Paddock Club and so much more," KyaZoonga co-founder and CEO Neetu Bhatia told PTI.
As pioneers of e-ticketing in India and the subcontinent, KyaZoonga has helped in democratising access to much sought after events for a third of the world's population, she added.
"With the launch of the new identity, Kyazoonga has also gone international by bringing several big-ticket events to Indian fans like EPL matches, the Champions League Finals and even the French Open Finals," Bhatia said.
"With our new identity we are here to announce that we are all set to take that business to an all new level. Indian audiences are maturing. They want newer, better and more exciting ways of spending their weekends and their vacations," KyaZoonga co-founder and COO Arpita Majumder said.
Global mega events, outstanding Indian entertainment, adventure and lifestyle events, the biggest sporting action in the country and worldwide and of course the most exhilarating music, KyaZoonga is the big ticket to all of that. And more, she added.
The new identity succinctly and powerfully encapsulates what differentiates Kyazoonga from any other player in the ticketing field. It also delivers the Kyazoonga promise to both its clients and end users with significant impact, Majumder said.
Launched in 2007, Kyazoonga is India's first sports and entertainment ticketing company, which offers consumers easy access to all forms of ticketed events with multiple payment options through its online, retail, social, mobile and box-office distribution channels.
