"Land Rover and Bowler have agreed to a brand partnership, formalising a relationship that has been in place for over a decade," Land Rover said in a statement.
According to the agreement, "Powered by Land Rover" badging will be displayed on Bowler's competition cars and across its marketing materials.
The badge will also be highlighted in joint events and promotional activities, it added.
"Bowler will benefit from access to components -- powertrain and chassis engineering in particular -- and technical and development support from Land Rover," the statement added.
Commenting on the association, Land Rover Brand Experience Director (Global Marketing) Mark Cameron said: "We're proud to have been part of Bowler
