Chinese smart devices firm LeEco today said it received orders for 61,000 units of smartphones worth Rs 78.6 crore in an online flash sale during the day, calling it an 'industry record'.
"We have received orders for 61,000 units amounting to sales value of Rs 78.6 crore in one day. This is industry record. With this flash sale, we have crossed sales of 7 lakh units in just 5 months," LeEco India Smart Electronics COO Atul Jain told PTI.
The company today opened sale of its two smartphones, Le 2 and Le Max 2 online and received orders for 61,000 units. About 82 per cent of the total order was received for Le 2 and the rest was for Le Max 2.
LeEco started selling its 4G smartphones in India from February this year.
Both phones are built on Qualcomm chipsets.
"We are the first company to open flash sale of two devices having premium Qualcomm Snapdragon chipset on single day. We also gave away free CDLA earphone worth Rs 1,990 to all Le 2 and Le Max2 buyers. It is our proprietary technology on which we have invested Rs 20 crore," Jain said.
Both phones include a one-year LeEco membership worth Rs 4,900 that gives their users access to over 2000 movies, combining Bollywood and Hollywood and over 150 live channels.
The unprecedented responses from buyers were expected
given four compelling reasons LeEco brought to the smartphone market in India: lossless music with CDLA standard, Supertainment with a complete content ecosystem and membership program, stylish design and unprecedented features with cool technologies, and all these three coming at a disruptive price offer by LeEco.
The record-making numbers of more than 61,000 orders received from buyers only vindicates the point that LeEco's Superphones popularity has been soaring in an unprecedented rate.
The total sales number in the flash sale also points to the growing craze for lossless music. To catalyze this CDLA (Continual Digital Lossless Audio) standard adoption, LeEco has made a handsome investment of Rs 200 million. In the first flash sale of its Superphones Le 2 and Le Max2 that was held today (June 28), the Internet technology conglomerate gave away a free CDLA earphone worth (price here [http://www.Lemall.Com/in/product/le2/cdla.Html ]) to all Le 2 and Le Max2 buyers. LeEco is the world's first company that created the type-C CDLA earphone, replacing the traditional 3.5mm headphone port and creating a lossless audio experience to end users.
The Supertainment program of LeEco is something that is resistless given the popularity of entertainment programs in India. LeEco is now working with big names like Eros Now, YuppTV and Hungama in India. Through LeEco's Membership program, users can get access to a collection of 2000+ movies, inclusive of premieres from Hollywood & Bollywood. LeEco membership program also provides 3000+ hours of curated shows, 150+ live TV channels and 3.5 million songs of users' choices. LeEco takes the lead in offering 1.9 million songs with lossless audio, bringing the users' audio experience to a brand new height.
