 "LeEco to use Facebook's Immersive Canvas tool for ads")
As it hopes to feature among the top three smartphone players in India, Chinese firm LeEco today said it will advertise its products using Facebook's Immersive Canvas Mobile ads technology.
"Technology giant LeEco is one of the first few advertisers to be selected to use Facebook Immersive Canvas Mobile ads, a new experience which allows advertisers to use a mix of videos, photos and other elements in new and compelling ways," the company said in a statement.
"It's like an alternate version of a brand's website but will load more quickly and be more interactive because the content is native to Facebook," the statement said.
"With canvas ads, we are giving advertisers a lot of flexibility to build the type of experience they feel best representing their brand identity, and ultimately achieving their business objectives," Fei Yu, Head of Industry Sales, Greater China, Facebook, was quoted as saying in statement.
"It is great to see LeEco being one of the first advertisers to embrace the new experience on Facebook."
Chinese firm LeEco had earlier said it hopes to grab a spot among the top three smartphone players in India within this year, on the back of its disruptive technology.
The company, which had launched three new handsets this month, had said that it would also bring its ecosystem of devices and services including televisions and smart cycles to the Indian market later this year.
