LG India on Monday said it is aiming at a 25-30 per cent rise in television sales in West Bengal and the north east region during the fiscal 2019-20, driven by increase in demand ahead of the cricket world cup.
The company is expecting a 15-20 per cent growth in revenue during the 45-day cricket tournament starting May 30, but for the full calendar year, it is likely to improve to 25-30 per cent.
"We are bullish on the panels business... LG India clocked a total business of about Rs 900 crore in 2018 in the East 1 (Bengal and NE) market and in the current year, overall we expect a 25-30 per cent growth," Regional Business Head Ajay Sharma said.
The company is also offering promotional schemes to push sales of panel TVs, he added.
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