Three retired police officers were bestowed with 'Police Jeevan Gaurav' (lifetime achievement) award at a function here today.
The award has been set up Arvind Imandar foundation.
The policemen honoured for their selfless service were former Maharashtra DGP Suryakant Shankar Jog, former ACP Sham Patil and former ASI, Malegaon, Dilip Bhagwat Patil.
The award comprised Rs 1,11,011, a certificate and a trophy.
Ratan Tata, chairman emeritus of Tata Group, was the chief guest of the event.
Digital plays an important part for amplification,
engagement and rich media. We are expanding our media platform making it video-rich and allowing the user's voice a part of the experience of the platform," said Probal Ghosal, Director Amar Ujala, commenting on Amar Ujala's digital vision.
Amar Ujala relaunched its website early this year, with a fully responsive website, clean design, new interactive features and non-intrusive advertising approach. Feature to feature, Amar Ujala has upped the game and matches the best of English news websites, even bettering them, in unique feature sets. This went against the approach taken by most existing Hindi news websites, which were focusing more on quantity of page views, and monetization through distracting and intrusive advertising. Clearly, the innovation and strategic change of approach is working for Amar Ujala.
"The Hindi & other non-English audiences are not credited with taste by most media houses. It is too soon assumed that shabbiness, instant thrill & dumbed-down products will do. As a cultural icon, Amar Ujala sets the standards for Hindi & so we've brought the best practices of global design & packaging with a focus on re-positioning Hindi & its audiences as the aspiration they aspire for," said Arvind Joshi, Creative and Product Head, Amar Ujala Digital Business.
The award by WAN-IFRA was given taking into account website design, product, innovation and audience fitment. With the digital monetization of news space trying to go beyond Display and Network advertising, these innovations will lead the way for business strategy as well.
Himanshu Gautam, Business Head Amar Ujala Digital,
explained the importance of the new website in the context of Amar Ujala's business objectives, "This is just the first phase of our roll-out plan, aiming at creating new kinds of rich user experiences, which in turn create high-value monetisation opportunities.
We refuse to commodify our users by linking our business with just page views. Moving beyond display and network, we've built into our digital offering, deeper brand engagement opportunities. But there will be more, stay tuned."
For more information please visit the website.
Www.Amarujala.Com
About Amar Ujala
Amar Ujala is one of the fastest growing daily newspapers in India, with 19 editions in 7 states & 1 Union territory. It has a circulation of 29.35 lakh copies per day during second half of 2015 (Source: ABC July to December 2015), covering Uttar Pradesh, Himachal Pradesh, Haryana, Uttarakhand, Punjab, Jammu & Kashmir, Delhi and Chandigarh. The newspaper is owned by Amar Ujala Publications Limited. Amar Ujala is a daily newspaper, offering special print supplements on intertainment, women's issues and the
education.
Media Contact Details
Neha Sikri, Amar Ujala Publication Ltd (AUPL), +91-9643405724, nehas@del.Amarujala.Com.
