The 'Bedazzled' star has been the company's celebrity champion for over a decade and on Monday she headed to the top of the iconic skyscraper in New York to mark the campaign's 20th year.
She then flicked the switch to illuminate the building with pink light - the colour of the international breast cancer fundraising campaign, reported Starpulse.
Thanking Empire State bosses for their hospitality, Hurley tweeted, "Thanks to the wonderful organisers at the Empire State Building for letting us go up to the 103rd floor. Gulp."
The campaign is especially poignant this year as the cosmetic giant boss Evelyn Lauder lost her battle with cancer at the age of 75 last November.