Mahindra & Mahindra Ltd on Wednesday said it is expecting a spurt in demand in Bihar during the upcoming festive season, despite a slowdown in the economy.
The optimism is based on factors like a good monsoon, resulting in a spike in rural income and liquidity, besides the recently-announced "positive government initiatives", MD Pawan Goenka told reporters here.
Bihar, he said, has been a key market for the company.
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