Auto major Mahindra & Mahindra today reported 13 per cent decline in total sales at 34,292 units in November.
It had sold 39,254 units in the same month last year, the company said in a statement.
M&M's domestic sales declined by 11 per cent to 32,100 units last month as against 36,261 units a year earlier.
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Four-wheel commercial vehicle sales were down by 3 per cent to 12,748 units last month as against 13,186 units in the year-ago month, M&M said.
Exports were down 27 per cent to 2,192 units from 2,993 units in the same period a year earlier.
M&M Chief Executive Automotive Division and International Operations Pravin Shah said: "The auto industry continues its sluggish demand on the back of factors such as low consumer sentiments and high interest rates."
The reducing international crude prices and the subsequent lowering of fuel prices should help in the revival of demand in the coming months, he added.
"We also hope that the current excise duty rates will be extended beyond end of December to get much needed recovery for the auto industry," Shah said.
"We continue to be optimistic on the back of a good response for our new generation Scorpio and a comparatively better performance of our 4 wheeler commercial segment," he added.