Multi-brand certified used car firm Mahindra First Choice Wheels Monday announced its foray into pre-owned luxury segment with the launch of its new brand 'Edition'.
The company has opened its first multi-brand pre-owned luxury vehicles outlet in Mumbai to sell brands, including Mercedes Benz, BMW, Audi and Jaguar, Mahindra First Choice Wheels said in a statement.
Mahindra Group Member of the Group Executive Board, Group President (HR and Corporate Services) and CEO (After Market Sector) Rajeev Dubey said, "Aspirational buyers with rising disposable incomes are increasingly looking to upgrade to premium car brands. 'Edition' offers them a unique opportunity to acquire their favourite car brand at a much more accessible price."
Mahindra First Choice Wheels has over 1,200 outlets across more than 500 cities in India. It offers certified used cars with warranties, making the process of buying and selling used cars more transparent.
Company CEO Ashutosh Pandey said the launch of 'Edition' will help to drive future growth by expanding product portfolio and giving the firm access to an entirely new customer segment.
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