Mahindra Truck and Bus Division (MTBD), a part of the USD 16.9 billion Mahindra Group, in association with Natural Habitat Preservation Centre (NHP) will launch a road awareness campaign from August 15.
The campaign #HaveaSafeJourney, which will be live between August 15 and October 15, will support the Ministry of Road Transport & Highways (MoRTH) in its ambitious road safety programme.
Under the aegis of the campaign, there will be a contest for the best 30 short stories related to road safety issues, which will be brought out in the form of a book early next year.
"Every road accident inflicts heavy losses for the families affected, besides impacting the country' economy. The government stands committed to reduce fatalities by newer and innovative means of spreading awareness," MoRTH Director Road Safety Rajeev Lochan told reporters here.
The government will support the campaign in all possible ways, he added.
"At Mahindra we are committed towards making India's roads safer and the initiative is our endeavour to educate people about road safety," MTBD Managing Director Nalin Mehta said.
Around 1.5 lakh people die in nearly five lakh road accidents each year in the country. India ends up losing over Rs 55,000 crore annually due to accidents.
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