Mahindra Two Wheelers and mobile commerce platform Paytm have entered into a partnership for online retailing of Mahindra Centuro motorcycles and Mahindra Rodeo UZO range of scooters.
Consumers can now buy both models on the Paytm marketplace, Mahindra Two Wheelers said in a statement.
Commenting on the partnership, Mahindra Two Wheelers Vice President (Sales and Customer Care) Dharmendra Mishra said: "Mahindra's association with Paytm is yet another innovative expression of our commitment to reach to our potential customers.
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"This association will enable us and our dealers to provide easier and more convenient ways to purchase two wheelers in India. The partnership strengthens and widens the customer base to the entire Internet audience including smartphone users."
Paytm General Manager Amit Bagaria said: "The introduction of Mahindra Two Wheelers as part of our portfolio will provide a significant boost to our automotive category.