News Corp-backed realty portal Makaan.com today said it has introduced an instant app, which is compatible to Google's Instant Apps, to offer better property search experience to customers.
Makaan.com is part of Singapore-based Elara Technologies, which also owns Housing.com and PropTiger.com.
The portal said in a statement that it has "introduced an Instant App version for Makaan App."
Makaan.com said it has made its app compatible to Google's Instant Apps, available to Android users. This service was introduced by Google in May 2017 and Makaan.com is one of the early adopters of this technology, it added.
With Makaan Instant App, an android user will now be able to experience the ease of Makaan App without actually having to install it on his/her mobile phone, the statement said.
"The usage of mobile phones for transaction purposes has seen a huge surge in India. We have also observed that more than half of Makaan.com's web traffic is on mobile browsers," Ravi Bhushan, Group CPTO, Housing.com, PropTiger.com and Makaan.com said.
Hence, he said it was imperative to invest in a technology like Instant Apps to ensure the best customer experience for all.
"Our current engagement metrics on Makaan App is more than 2X better than the web experience. This clearly indicates that if more users start migrating to Instant App, the engagement levels will go up significantly and we will be able to offer better property search experience to more customers," Bhushan said.
Makaan.com is an online real estate marketplace committed to providing an assisted home buying experience to its consumers. It helps users make wise and profitable decisions regarding buying, selling and renting of properties in India.
The portal has over 5,00,000 listings on the platform across 50 major cities, including Delhi, Mumbai and Bengaluru.
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