Arunachal Pradesh Governor Lt Gen (Retd) Nirbhay Sharma today called for concerted efforts by all stakeholders to make the state a most sought after tourist destination in the country.
"Every person of the state must be a brand ambassador for the abundant, unspoiled natural beauty, wonderful traditions, great heritage sites and marvelous spots that will really enthrall any tourist and must be preserved at all cost," Sharma said after inaugurating the three-day Tawang Festival at Tawang, bordering China.
Inaugurating the tourism extravaganza amid religious chanting and fanfare, the Governor said nothing should be done to harm the nature's bounty and unspoiled beauty of the state and each tourist who comes, must go back as a friend, an official release said.
"Tourism is an important facet of the economy and therefore interlinked as well. It not only plays a vital role in the economic development of a country, but brings the universe closer and promotes better understanding of diversity, appreciation for nature and the need for its preservation. Tourism provides livelihood to large number of unemployed youth, both skilled and unskilled," he said.
He emphasised the people have to understand that success in making the state a most sought after tourist destination was a concerted effort by all stakeholders and each one of them has to contribute equally.
The Governor said good roads and more access points were basic requirements and focus must be on aggressive tourism marketing strategies.
"The government primarily plays the role of a facilitator, acting as a catalyst for development and promotion of tourism. The participation of stakeholders acts as a driving force.
"It is of paramount importance that we have proper coordination and collaboration with all stakeholders, such as tour operators, marketing agencies and other institutions involved in tourism," he pointed out.
Tawang Festival aims to promote Arunachal Pradesh as a special travel destination for those seeking the spiritual and unique cultural experience and would give succor to those looking for mystique peace and harmony with the nature, he said.
Greeting the people on the occasion of May Day, Sharma appealed them for the active participation to make successful impact of Swachchh Bharat Abhiyan of Jan Dhan Yojana.
Earlier on the day, the Governor also launched the Tawang Tourism website, the release added.
