The 15th edition of the premier Mumbai Academy of Moving Image (MAMI) film festival will sport a new logo, giving the cinematic event a contemporary edge and a fresh visual identity.
"This year, we have an exciting new logo that incorporates both the city of Mumbai and the iconic gateway of India," Shyam Benegal, Filmmaker and Chairman of MAMI, said in a statement here.
The icon is a contemporary and edgy interpretation of the city's iconic monument, the Gateway of India and is a carefully crafted homage to Mumbai's art deco era of talkies.
The new identity is fluid with a dazzling array of colours, each one representing a particular category at the festival while at the same time reflecting the diverse cultural mosaic of the financial capital of India.
"Mumbai is the cradle of Indian cinema, embracing its yesterday, reflecting today and welcoming every tomorrow. This logo reflects the ethos of the city and the festival," Tina Ambani, patron of MAMI said.
The fest is scheduled to take place from October 17-24.
