According to the largest global football follower survey, 19-time champions Manchester United has 659 million followers worldwide.
The survey gathered 54,000 respondents from 39 countries, a release stated.
In the survey, Kantar also found that football remains the world's most popular sport, with 1.6 billion followers globally, reinforcing the results of a recent FIFA survey which produced a similar figure.
"Manchester United has built on a tradition of iconic players, iconic teams and iconic achievements