FMCG firm Marico today announced the launch of a new sub-brand Saffola Aura under its marquee brand Saffola.
Marico has launched Saffola Aura - a unique new blend of 80 per cent olive oil and 20 per cent flaxseed oil, the company said in a statement.
MaricoLtd Chief Marketing Officer Anuradha Aggarwal said: "Saffola... Aims at expanding relevance with a distinct consumer group, while also building expertise and premiumness through Saffola Aura".
Also Read
* * * * * *
OKWU eyes Rs 250 crore revenue in FY'18 * Smartphone maker Okwu is eyeing revenue of Rs 250 crore during this fiscal as it expands its product portfolio and strengthens its distribution channel.
"We are a new player but we are confident that our products will do well. In February-March alone, we registered sales of Rs 22 crore and we are sure, we will clock Rs 250 crore this fiscal," OKWU CEO and Managing Director Anshuman Atul told PTI.
He added that the company will launch four more handsets this year.
The company is also expanding its presence across various states from 12 states earlier to 20 now, appointing distributors.
The company has launched its new smartphone -- Omicron -- priced at Rs 10,499.
The device features a 5.5-inch display, 3GB RAM, 32 GB internal memory (expandable upto 64 GB), 1.5 GHz Medatek quad core processor, 13 MP rear and 5 MP front camera and 3,000 mAH battery.
Disclaimer: No Business Standard Journalist was involved in creation of this content
