Uruguay has set the price for pot at less than a dollar a gram, as it lays out rules for the government-regulated sale of marijuana in a daring, closely watched social experiment.
The small South American country is following up on its ground-breaking decision in December to legalise the production and sale of marijuana under government control, an international first amid growing sentiment that the war on drugs has failed.
The government yesterday announced rules for the new market, setting limits on amounts individuals can buy, the potency of the drug and the price.
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A decree is to be signed Monday and go into effect the following day.
Legal marijuana will not actually be available until the end of the year, however, when pharmacies begin selling it under government supervision.
Under the law, consumers will be able to grow their own or buy through consumers' clubs.
Buyers must be 18 or older, residents of Uruguay, and must register with authorities.
The price for a gram of marijuana has been set at 20 to 22 pesos (the equivalent of USD 0.90).
Individuals will be allowed to buy no more than 40 grams a month.
The price reflects the government's estimate of costs plus a profit for producers and pharmacies, officials say.
National Drug Board chief Julio Calzada estimates 18 to 22 tons of marijuana are consumed a year in Uruguay, a country of 3.3 million people.
"Based on this, we need a maximum of 10 hectares" of crops to meet demand, he added.
The marijuana will have a 15 per cent concentration of tetrahydrocannabinol (THC) -- the plant's main psychoactive ingredient -- and come in five varieties.
The price and potency also were chosen in part to compete with illegal pot grown in neighboring Paraguay, the source of almost all the illegal cannabis sold here.
"In part, that's because they say it 'gives a good hit' and it is very cheap. Marijuana sells for USD 20 a kilo in Paraguay," Cesar Manuel Sosa, the head of Uruguay's counter-narcotics smuggling office, told AFP.
Some doubt demand for illegal pot will disappear, however.