Maruti Suzuki India today launched a limited edition version of its hatchback Wagon R, priced between Rs 4.4 lakh and Rs 5.37 lakh (ex-showroom Delhi), in the country.
The variant--'Wagon R Felicity' comes with various features including reverse parking sensors with display and voice guidance, body graphics and rear spoiler.
"Wagon R is one of the most successful car brands ever in India. As the brand has evolved, its popularity and loyalty have grown... We wanted to celebrate the brand by creating something distinct and special, which is fresh and feature rich," Maruti Suzuki India Executive Director Marketing & Sales R S Kalsi said in a statement.
Wagon R Felicity will be available in limited numbers, he added.
"I am sure it will appeal to Wagon R loyalists as well as compact car customers who are looking for a product that is unique and distinct," Kalsi said.
Besides the manual transmission, Wagon R is available with the AMT option. It is offered in petrol as well as CNG.
The limited edition version will be available in two variants - Lxi and Vxi with all existing fuel and transmission options.
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Later, addressing analysts on a concall, MSI CFO Ajay Seth said the company's compact SUV Vitara Brezza has helped it in increasing market share in utility vehicle segment to 28 per cent during the quarter from 18 per cent in the year ago-period.
On the discount front, he said, although it is generally high in the December quarter, this fiscal it was at an average of Rs 19,040 across the models as against Rs 21,997 in the same quarter last fiscal.
On the impact of demonetisation on sales, company officials said immediately after it was announced in November there was drop in inquiry and bookings, but it has since recovered gradually through December and January.
While there has been an increase in first time buyers and government employees, there has been a decrease in purchase from small time traders or businessmen.
The officials, however, said it would be clearer only after the end of January to understand by when the situation would return to normalcy.
