Bengaluru-based outdoor gear, apparel and footwear brand Wildcraft has raised an undisclosed amount from Mauritius-based Asia-focused private equity fund FidelisWorld.
"FidelisWorld will leverage its global network to help Wildcraft grow its business in India and internationally," Wildcraft and FidelisWorld said in a joint statement.
"The investment by FidelisWorld complements Sequoia Capital's backing and the recent investment by the Flipkart Group in the company that provides it a large distribution platform for its business," it added.
Rajeev Kalambi, Principal at FidelisWorld, has joined Wildcraft's board as a director.
Wildcraft was founded by Siddharth Sood, Gaurav Dublish and Dinesh Kaigonahalli.
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Wildcraft products are available in 175 exclusive stores and over 5,000 multi-brand stores across 500-plus Indian cities, with two manufacturing units in Bengaluru and Himachal Pradesh.
Wildcraft also distributes its products in international markets including South Asia, Middle East, and Central Asia, and recently did its first tie-up in Europe.
Shardul Amarchand Mangaldas acted as the legal advisor to FidelisWorld for this transaction. Spark Capital and Argus Partners acted as transaction advisors and legal advisors, respectively, to Wildcraft.
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