Max Life Insurance Tuesday announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming T20 season.
As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for Indian Premier League (IPL), Max Life Insurance said in a statement.
"The cricketing ground has often witnessed fatal injuries to players and over the years, cricketing gear has become more sophisticated to provide on-ground protection to the players. However, there is a need to bring in greater awareness about protecting against the risks these players face in their personal lives," it said.
This partnership between Max Life Insurance and RCB will not only inspire their cricketers but also their large fan base to consider protection against risks in their lives, it added.
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